Improving The Bounce Rate
From 63% to 0.6% in two months!
April 1st - April 30th 2012
June 1st - June 30th 2012
November 1st - November 30th 2012
Graphics above show actual results from: www.TheCrystalCache.com
In this case study we'll look at:
- What is the bounce rate?
- What is its significance?
- How did I achieve such a dramatic shift so quickly with The Crystal Cache website?
- How does the bounce rate relate to creating conversions (sales)?
Bounce rate is measured in two ways:
- The percentage of website visitors who see just one page on your site.
- The percentage of website visitors who stay on the site for a small amount of time (usually five seconds or less).
If you're bounce rate is high, it usually means that either the wrong kind of traffic is coming to your site, that your content is inadequate, that your site navigation is confusing, or that your site and its content is not composed or arranged in a way to engage visitors. Whatever the reason, if your bounce rate is high, your web site needs some tuning so that your visitors end up where you want them, engaged, and coming back for more. When you get all that right, the bounce rate will drop accordingly.
The Crystal Cache came to me because they were having a problem with their shopping cart. While performing the fix, I noticed their site had major design issues and that it was hurting their business. They asked me to perform a site review which led to an overhaul of the site. The result?
The original site design failed to make proper use of site navigation and real estate management (by that I mean what goes where on the page). The site template was old so we installed a new one and made some relatively simple changes to achieve the dramatic drop in bounce rate.
As the client is able, we will continue making changes to the site to achieve revenue goals that were discussed before the project began.
A lower bounce rate means that:
- traffic sources are being well addressed
- site layout is functioning properly
- site content is engaging viewers
- search engine ranking is going up!
Now that your traffic flow is healthy, and site visitors are easily navigating your site, the next step is to address more specific conversion factors.
Need help improving your sales conversions? Call now or use the form below!