Increasing Sales Performance

Client: Veteran Career Counseling Services

John Nicoll

The case study below shows a 270% increase in the monthly sales average for this client in 2013. Phase one of the project achieved a 435% ROI over 7 months. As a website designer and marketing specialist, the best service I can provide is to serve your online business goals with results. I help you achieve results with effective research, marketing strategy, visual design, Pay Per Click campaign management, and performance monitoring and adjustments.

eCommerce Services

  • New eCommerce sites
  • Template Modifications
  • Website Audits to Improve Sales Performance
  • Online Ad Campaign Management
    • Google Adwords & Analytics
    • Bing Adcenter
  • Landing Page Design, Implementation & Monitoring
  • Site Migrations
  • Speed Improvements
  • Payment Gateways
  • Shipping Modules
  • Troubleshooting
  • One Page Checkouts

Questions? Call Now: 720-739-0261

Project Start


The client came to me having spent $850 to have a Wordpress site built for their new business. The site had been up for about 5 months and they were looking to increase sales. They agreed to a site audit and asked me to manage their Google Adwords & Bing Adcenter campaigns as well.

"I'm happy to report that so far we're on track to triple our average sales...all thanks to you. Thank you so very much. We're actually going to start interviewing contractors to help ease the work load."
Charlottesville, VA
Kester K

Phase 1


Increase in Monthly Sales Average:

ROI: 435% over 7 months

With some modifications to the WordPress website design and content as well as the PPC campaigns, I received the following message from the client within one week:

"We have already noticed an uptick in orders over the last week. We are getting more customer orders that have not reached out to us to request more information!! We are very pleased."

Sales more than doubled over the next 7 months at which time they came back and asked me to completely redesign the website.

Phase 2


Increase in Monthly Sales Average:

After a full site overhaul that included a new, mobile device responsive template, the response has been positive with the highest sales numbers yet for this business.

Update: Client reported a 435% increase in monthly sales over 12 months!

View before and after screenshots ยป

"Thanks John. It was indeed a pleasure working with you. You do outstanding work and are very professional."