eCommerce: More Sales Now

 

Are you ready to sell products online? Or do you need to improve
the performance of your existing eCommerce site?

Are you tired of working with people who don't know what they're doing?

Successful Website Design & Marketing specializes in helping you select and implement the eCommerce solution that makes the most sense for your business.

Free 30 minute consultation: 720-739-0261

Improve Sales: Guaranteed
Quick, easy analysis of your online presence

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Your Customers' Experience

Finding You
Customer Impressions
Purchase Experience
Repeat Business
seo-and-pcc-managementbrandingweb-design-and-site-optimizationresults-monitoring-and-adjustment
Search Engine Optimization
& PPC Management
Branding and Branding Analysis
Web Design & Site Optimization
Implementation, Monitoring & Response

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Marketing Strategy

Goal: Business Efficiency / Higher Profit Margins

  • Effective Marketing Strategy & Implementation
    will increase your business efficiency
  • More revenue with less effort
  • Better Use of your time and employees time


eCommerce

Call now to discuss your project: 303-800-6642

What does it really take to create sales?

Simple, Smart Design

Your website needs to be easy to use and useful. If its layout is unclear or hard to use, then you've lost your audience! Smart, simple design that works comes from experience. And, I can't say this enough, smart web design is founded on an effective marketing plan. The design comes last - after target demographics, user experience, and sales funnels are all defined. Great design creates sales - Period.

Secondly, eCommerce usually involves the interaction of several service providers and software platforms. These all need to be seamlessly integrated so your customers don't receive unwanted messages or situations that make checking out difficult, feel less than totally safe, or impossible.

 

Effective Marketing

An effective marketing plan is well structured and dynamic. Great marketing is as much about listening to the market as it is about what you're saying to your customer. Once you deploy, you must be able to accurately monitor what's happening. Where are sales coming from? In terms of revenue, where is your time best spent - writing blogs, improving the keywords campaign, adding to the product catalogue?

 

Tracking

When the rubber meets the road is where the opportunities really open up. Do you know how to effectively monitor trends (both existing and emerging) on your site? Google Analytics is an amazing tool set that integrates with Web Master Tools and Google Adwords. The benefit? Lots of data! The challenge? Lots of data. Inner Light Design specializes in sorting through all that data and showing what you need to know to grow your business.

 

Pay Per Click Advertising

Pay Per Click (PPC) advertising is an effective way to drive traffic to your site and create sales. You only pay for the clicks to your site from interested, potential customers. And, you have the ability to see how they interact with your site. We can even help you track how sales are made over time. For example, a site visitor comes to your site, returns a week later, then sees a blog post or a youtube video, and then comes back and makes a purchase. Knowing how that all fits together is valuable information.

 

Integrating It All

In his book The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level, Gay Hendrix tells the story a man who, in his profession, bills at $2K hour. One weekend this man decides he needs to replace his fax machine in his home office. After purchasing a new one, he spends thirteen hours trying to hook it up.

Sound familiar? We've all found ourselves trying to plow through something that's way out of our league in the effort to save money.

The next day, in total frustration, he calls a neighborhood boy who's good with computers to come over and help. The boy hooks up the machine in a matter of minutes and all is well. The man insists that he take a hundred dollars for the job although the boy doesn't want it. In essence the man, in stepping out of his own
zone of genius, spent about $26,000 of his own time trying to hook up a fax machine.

The point of this story is that you could spend a lot of time trying to learn all the nuances of online marketing. Or you can stick to what you do best and let someone who has already learned the system help you get the job done simply, effectively, and with measurable results!

Call now to discuss your project: 303-800-6642